Categories of SEO tools
As mentioned above, it's not just the case that these are tools for agencies and consultants, but all marketers should be aware of what’s available and what their team are using. With the vast array of tools out there, it’s difficult to know which may be relevant, so it’s best to break down or categorise them. So if you're thinking of reviewing your tool set for 2017, here's what we recommend.
For me, there are six essential types of tools for managing SEO, so I thought it would be helpful to share my favourites in the categories below. Do let us know in the comments if you think of different categories of tools or services that are better than the ones I recommend.
• Keyword analysis
• Content Ideas
• Link Building
• Link Removal
• Technical SEO
For each of the categories of tools, I have tried my very best to break them down into 3 types of tool - Free, Freemium and Paid for tools.
1. Keyword Analysis Tools
Brian Dean stated that “Without Keywords there is no such thing as SEO”.
Naturally, keywords guide search engine users to your site, meaning how popular your site is, depends greatly on how well you utilise them.
Now over the past 5 years or so, achieving effective Keyword Analysis and Research has become an increasingly difficult thanks to Google AdWords’ Keyword Planner “hiding” data. However, it’s a pivotal method of finding hidden opportunities, increasing the traffic flowing to your site and of course showing off that all-important shiny new content you create.
Although these tools are great, all they can do is provide you with data. It’s how you interpret the data and what you do with it that will make the difference.
2. Rankings Tools
Knowing where your site currently ranks is also incredibly important. It allows you to track which of your online marketing strategies are working best, letting you focus similar your efforts across campaigns, maximising ROI and seeing your traffic (hopefully) skyrocket through the roof.
3. Content effectiveness tools.
As Bing’s Duane Forrester said, “all SEO Ranking signals revolve around content of some kind” highlighting the impact good content has on your site.Coming up with fresh and unique ideas day in day out is incredibly hard, however necessary to keep your site not only relevant and engaging for your audience, but optimized for search engines. The tools below are will hopefully enable you to find new ideas and optimize your current content.
4. Link Building Tools
Although google says we shouldn’t be "link building", it still stands that links are one of the greatest Ranking Factors today. Granted, methods of link building in the past have been incredibly manipulative, however, in my eyes, the likes of writing content on other sites is only beneficial to all involved. Provided the content is strong enough, one gets some lovely new content for their site, the other gets to raise awareness of their site or become a bit more of an authority on a subject matter.
5. Link Removal Tools
Link Removal is hopefully something you will never have to go through. Unfortunately, it is a necessity for sites which website have been hit with a penalty from Google's Penguin algorithm. It can be incredibly time-consuming, but ultimately can reinvigorate your site and give it a new lease of life.
6. Technical SEO tools
Being able to dig around on the 'back-end' of your site, getting to know how it functions and any issues with it is a pivotal step in reaching optimisation 'Nirvana'. The tools below should help you in your quest to reach this mythical place.